Our trusted client Arcminute reached out to us as they needed a commercial fashion photographer right after New Year’s to organise a super fast turnaround on their latest collection’s lookbook which was due for presentation that weekend at Pitti Uomo in Florence. The photos were to be displayed at the trade show so we needed to get them done pretty much the same day! The fashion photography highlights features of the main line such as the sporty, athleisure aesthetic and references to cultural influences from Ghana. The bright colours and unified themes made for quite a fun shoot and some great stills that were presented to buyers at Pitti Uomo and other fashion markets.
